The Ministry of Food was really enthusiastic about basic veg.  This is an extract from a Ministry flyer encouraging people to serve their families with plenty of nutritious  vegetables (Home Guards Carrot, Potato and Cabbage).  Home Guards Banana and Orange are notable by their absence, and would continue to be so in Britain well into the 1950s.  Best regards, JR.

Food Home Guard

Another Bovril advertisement, appearing in the September, 1943 edition of "Country Life" magazine.  Here, the beefy paste is promoted as a way of adding flavor to a stew that, otherwise, might contain little or no meat.  An interesting point is that this advertisement was placed in "Country Life" - a magazine aimed at the more affluent elements of British society.  Best regards, JR.

Dr Carrot recruited to the cause of Bovril.

Dr Carrot, along with Potato Pete, were superstars in the British Ministry of Food's campaign to promote the virtues of root vegetables.  Dr Carrot was, as one source says, "everywhere".  The carrot mania even extended to trying to persuade British children to substitute carrot ice lollies for the more familiar (but unavailable) options like orange.  Not sure how successful that was ... Best regards, JR.